A palette of primary and complimentary colors has been developed, which comprise the overall business color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the company brand identity across all relevant media.
Color fields are used to highlight headlines, frame the visuals and increase the stopping power of a communications piece. When choosing colors, select those that complement the key visuals for greatest impact. For added emphasis, colors from the palette can also be applied to type in solid or tint. Tinted color fields can be used to highlight areas of a piece that contain special information.